Monday, September 6, 2010

AD OF THE WEEK


The out-of-home advertising for the Copenhagen Zoo gets my nod this week for ad of the week. The bus wrap features a giant constrictor snake squeezing a Copenhagen citybus and is sure to get a reaction from onlookers.

Out-of-home advertising is a favourite of mine as this platform lends itself to bigger ideas - one is not confined to 30 second adverts, standard magazine and newspaper formats or multiple digital formats - Mart

About the advert
Creative Director: Ib Borup
Agency: Bates Y&R
Client: Copenhagen Zoo
Location: Denmark

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