For a few weeks now there as been an advertising campaign for, well, I actually didn't know. All over town and on my TV screens were adverts for Heita! I wanted to know more but couldn't find anything. Finally after much speculation, Heita! has been unveiled to be the Telkom’s new mobile business.
What I particular like about the branding is the colour scheme used. It is black and white with a prominent pink dot. I am hoping that this dot has more significance. As the trend nowadays, social media is going to make up a large part of launching this brand.
According to TechCentral, Telkom is set to launch consumer mobile services under the “Heita!” branding on 14 October .
Heita is township slang and means hello or howzit - Mart
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