I do not think that I will ever understand the phenomenon that is Hello Kitty, the white Japanese bobtail cat with a red bow, that has spread globally during the last decade.
For designer, Joseph the Hello Kitty brand is so much more. He blends the pink colorful world of Hello Kitty with the Star Wars, Star Trek, comic book characters, horror, Disney and more. My personal favourites are the Hello Ugly Betty Kitty and the Hello Iron Man Kitty - Mart
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