BELIEVE IN YOUR DREAMS

Yesterday while watching Top Billing (shock, horror, GASP) I was introduced to Emily the Ostrich, the star of the new Cadbury's advert. I instantly fell in love with the feathery bird.

This advert aims to create a moment of joy and was created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich.

"The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving," says Saatchi & Saatchi Johannesburg's Executive Creative Director, Adam Wittert.

For the full press release click here - Mart